Did you know that 9 out of 10 people with mobile phones regularly use them to send and receive text messages?
It’s really amazing: A form of communication that didn’t even exist a decade ago is now the fastest-growing way people interact with each other.
As a matter of fact, texting is now more popular than speaking on the phone or even holding a face-to-face conversation.
Whatever that says about our society, one thing is certain: Businesses that want to genuinely connect with customers today need to have an effective text messaging marketing strategy.
What is Text Message Marketing?
Text messaging is the practice of sending and receiving short messages via mobile devices and smartphones. Text Message Marketing is the process of reaching out to your mobile list (your customers and potential customers) with marketing messages and other types of communications.
In order to utilize this strategy, you will need to build a mobile list by getting people to opt-in by way of a free offer, discount, or other irresistible offer. Once they’re on your list, you can start sending them text messages on a regular basis.
These messages usually revolve around special alerts about discounts, sales, and other promotional offers. You can also send polls, conduct surveys, send valuable tips, and other types of helpful, engaging content.
Why Text Message Marketing?
Most text messages are received instantly and opened within just minutes.
So when it comes to staying connected to your customers, Text Message Marketing holds more weight than other types of messaging, such as emails, Facebook updates, Tweets, and social media messaging.
Not only that, but sending out text messages is extremely affordable when compared to other types of marketing. So it’s a great way to produce more revenue without an extremely high investment.
The best Text Message Marketing campaigns are those that regularly engage and build a two-way dialogue with customers.
Did you know…?
* Text coupons are redeemed 10 times MORE than traditional coupon offers
* 70% of consumers feel that text messaging is a good way for a business to get their attention
* 64% of mobile consumers have made a purchase as a result of receiving a text message
Our Text Marketing strategies encourage this type of genuine connection with customers, so you can expect:
* Immediate customer reach whenever you want
* Ability to target your efforts to specific groups
* Improved customer loyalty
* Increase in new leads
* More brand awareness