Frequently Asked Questions

I’ve Already Wasted A Lot Of Time And Money On Stuff Like Google AdWords And It Just Doesn’t Work For Me. How Do I Know You Can Get Results?

Digital Marketing entails a whole lot more than just paid advertising – and it takes a certain level of expertise and experience to get results. We look at your entire presence and work closely with you to implement the ones that will generate the most leads and sales.


How Often Should I Update My Website?

Your website is your top salesperson. This is where your prospects and customers will usually go FIRST for more information about your company, products, and services. What they experience on your website could have a direct impact on sales, so make sure all of your information is up to date. Consider adding a blog for daily or weekly updates.


I Already Have A Facebook Fan Page – That’s Digital Marketing, Right?

Almost… except, Digital Marketing involves using VARIOUS channels to connect and communicate with your target audience. So it can be very broad term. A solid strategy ties everything together to make sure you reach your audience using the right platforms at the right time.


What Are The Different Types Of Digital Marketing?

Some of the most common types include:

 

• Mobile to reach the massive amount of mobile internet users
• SEO to increase website visibility across the search engines
• Email to deliver personalized, targeted messages to your audience
• Social Media to manage your brand image and deliver your message across multiple social channels
• Pay Per Click to get exclusive search engine placement

 

… and much more.


Is Digital Marketing Overrated?

No. In fact, it’s here to stay. The world is only becoming more and more digitally inclined every single day. In order to adjust, your business must do what it takes to effectively reach and convert your target market.


Do You Work with Our Type of Business?

Yes. We work with all types of businesses of all sizes, including start-ups and national brands. Not only that, but our experience spans across various industries from large financial sectors to smaller local businesses.


What If I Don’t Know What Digital Marketing Service I Need?

No problem. Our approach is different. We don’t just sell services – we sell SOLUTIONS. So instead of trying to sell you a single service, will analyze your current digital marketing presence to see what’s good, as well as what needs to be improved. Based on our findings, we will put together a step-by-step strategy with one end goal in mind: To help you connect with more leads and convert more of them into customers.


What Are Your Fees?

See the VIP page for details of our fees.


Do You Guarantee Results and How Long Will It Take?

Unfortunately, no one can guarantee results as there are too many variables in the equation. However, our track-record proves that when implemented correctly and strategically, most businesses do see expected results. How fast will that happen? Again, there is no definite answer here, but we work actively and consistently to meet our clients’ goals in the shortest amount of time possible.


How Will You Update Me On the Progress?

We love keeping our clients up-to-date so you know where you stand at all times with your campaigns. Each month, you will receive a report outlining the actions and performance details for the previous month. Not only that, but you will get details on our next course of action as we move forward.

Of course, you can reach out to us whenever you need to.


Do I really need a website?

In this digital age, it is absolutely essential for all businesses to have a website. If you’re a local business, you may be wondering why you need to establish an online presence. If you’re purely targeting local customers how will a website help? Well, when you take a look at the statistics, you’ll see that there has been a massive shift in the way consumers search for local businesses.

Rather than flip through local physical directories, it’s now so much easier for a consumer to go online and search for local companies.
The benefits of having a website are staggering. You will reach millions of potential customers, build up a more personal relationship with your existing customers and essentially your company will be able to generate new business 365 days a year, 7 days a week.


How much will my new website cost?

The cost of your new website will depend upon a wide variety of factors. As every website we build is custom made for each customer, the prices do differ considerably depending upon your specific requirements.

In order to establish an exact price, we will need to determine your web design needs. What will the nature of the site be? Is it a simple, basic informational site or would you like your customers to be able to order directly through the website? Will you be adding a blog? Exactly how interactive will it be? These are just some of the questions that need to be answered before an accurate cost can be determined.


How long will it take to create my website?

Again this will very much depend upon the scope of the website. The more interactive and detailed you want the site, the longer it will take. After discussing your requirements, we will be able to give you an accurate deadline that will be included in your quotation.


Why should I choose you over your competitors?

There are hundreds of web design companies out there so what makes us stand out? Well, not only do we specialize in custom website design ensuring your website is completely unique, but we also value each and every one of our customers. This isn’t just a job to us, we are passionate about what we do. You are guaranteed outstanding customer service and we will never mislead you in terms of prices or quality. So if you’re looking for a website design company you can trust, contact us today.


What if I’m unhappy with the website created?

Our skilled team has many years of experience creating high quality, professional looking websites and have hundreds of satisfied customers. However, if for whatever reason you are not happy with the first draft, we’ll discuss what needs to change and make any alterations until you are 100% happy with the final results.


How can video marketing help my company?

Video marketing can be a lucrative marketing method for any business in any sector. When performed correctly, it helps drive in new traffic, build a loyal customer base, and establish your company as a leader in the industry. As a result, you can expect a significant increase in sales.
Videos are preferred by consumers over written content and can help deliver your message quickly and more effectively. The potential benefits are huge, but it’s vital you use the latest techniques and trends to stay ahead of your competitors.


Why should I use your company instead of marketing the video myself?

While it is possible to market your own videos, it’s actually a very time consuming, difficult process. There are a lot of mistakes you could end up making which could actually waste your time and drain your budget while producing zero results.

YanksonSocial has years of experience creating, optimizing and distributing videos across multiple digital channels. We know what works and more importantly, what doesn’t work. By hiring our company, it frees up a lot of time for you to concentrate on running your business and also guarantees professional, effective results.


Will my video be accessible to everyone?

Yes. We can optimize your video for a wide range of media channels. This allows you to distribute your video to several target audiences. We’ll discuss your requirements and come up with a video marketing plan that best fits your company’s needs. We also ensure all videos are accessible via desktop, mobile and tablet devices. So no matter how your target audience is choosing to get online, they’ll be able to see your video clearly, without any issues.


How quickly will I see results?

Results can be seen in a matter of days in some cases, but it all depends on your specific requirements and level of competition. We work hard to ensure that your videos are noticed as quickly as possible and will be able to give you a better timescale after discussing your overall goals and objectives.


How will I know if your video marketing service is working?

As well as actually seeing more traffic being driven to your website, we provide monthly reports. These will not show you exactly who has viewed your videos, but it will show how many people have watched them and highlight where your videos are getting the most attention.


What will it cost?

The exact costs will be determined once we have discussed your requirements. We tailor our video marketing services to fit each individual business so prices do vary.


What is Social Media Marketing?

Social Media Marketing involves the promotion of your business on Social Media platforms. Its main goals are to attract new leads, build customer relationships, and send more visitors to your site. The content created is designed to encourage Social Media users to like, share and talk about it.
Known as electronic word of mouth, this greatly increases the chances of gaining new customers and keeps your business firmly in the minds of consumers.


How many Social Media sites should my business use?

When you think of Social Media sites, there are just a handful of ones that usually come to mind – such as Facebook, Twitter, LinkedIn and YouTube. However, there are hundreds of different Social Media sites out there.

We recommend that you focus on no more than 2-3 sites when first starting and then build from there. It might seem logical that the more sites you use, the more exposure you’re going to get. However, it isn’t as simple as it sounds. In our experience, it is actually much more effective to establish a strong presence on just a few sites than spread yourself thin trying to handle a bunch of them.


Do I need a company blog if I’m using Social Media?

Using social media doesn’t require a blog. However, having a company blog should definitely be a part of your social media strategy. Blogs are very powerful in this digital age for various reasons, such as SEO. They not only help you to release timely, effective content, but they also help you to build a more personal relationship with potential and existing customers.

With a blog, you can add links to allow readers to easily share your posts via Social Media. Therefore, we do recommend that if you don’t already have a blog, you should set one up.


Couldn’t I do Social Media Marketing myself?

Yes. It isn’t impossible to create and run your own Social Media marketing campaign. However, do you have the time to dedicate to this demanding marketing practice? That is the question you need to ask yourself.

Proper, effective Social Media marketing takes a large chunk of time. Not only do you need to create the content to market on Social Media sites, but you also need to be familiar with the latest techniques, rules and trends. It is a continuous, time consuming, skilled task that most small businesses simply don’t have the expertise to carry out.


My content is Social Media optimized, isn’t this the same as Social Medias marketing?

No. Social Media Optimization ensures the content you create is Social Media user-friendly. It does not involve the promotion of the content itself. It’s one thing to create content, but it is entirely another to ensure it draws in new customers and gets a good amount of likes, shares and engagement. Social Media Marketing is entirely separate and requires a whole other level of skills and techniques.


Is my online reputation really that important?

Yes. Your online reputation can literally make or break your business. In this dominant digital world, the internet is often the first place consumers look for information on local businesses. Consumers now voice their opinions of different products and services online. They can even do it anonymously.

There are no real laws in place which state what people can and cannot write about a business. Just as consumers can write positive reviews about your company, so too can they write something negative whether it’s true or not.

If you don’t take measures to ensure your potential customers are met with POSITIVE information about your brand when they stumble across you online, the impact can be damaging.


What is online reputation management?

Online reputation management uses a range of techniques to basically make you look good online. It largely revolves around building positive reviews from your customers and releasing new, positive content that pushes any negative content further down the search results.

Existing content can also be improved upon to establish the same goal.
Of course, simply creating new content and publishing it will not cause it to rank highly on search engines. SEO needs to be used in order to make sure it rates as highly as it could.


Can you erase negative comments or reviews?

No. It isn’t possible to erase existing negative comments or reviews. However, you can always address any negativity publicly and privately to show your customers and prospects that you care.


What if my competitors are intentionally posting false, negative information to hurt my business?

If you believe the negative comments written about your business are fraudulent, there are things you can do to try and get them removed. You can file an online defamation lawsuit. This applies if the comments have been posted specifically to damage your livelihood and reputation. If you win the case the website will have no choice but to remove the comments and also reveal the identity of whoever posted it.

Keep in mind that a lawsuit will cost a lot of money. Unless the comments are continuously posted or they have caused significant damage, online reputation management services are a much better and cheaper option.


How long before I see results?

Result times do vary. It will depend upon how much damage has been caused and the type of services you require. We customize each service to suit every individual business we work with. Some businesses have seen results in days, others in weeks and some within months. We can give you a better timeframe once we know your exact specifications.


How much do you charge?

Just like the results, the costs will depend on your individual situation as well. Once we’ve had a chance to review the scope of your online reputation, we’ll be able to provide you with a detailed quote.


What is online marketing and why is it important?

Online marketing (also known as digital marketing) is a term used to describe branding, advertising and marketing over the internet. It involves a number of different techniques and can be used to market a website, blog or individual products and services. Just some internet marketing techniques include social media marketing, content marketing, pay per click marketing, and search engine optimization.

It’s important because consumers use the internet more than ever to find out information about specific businesses. So if your company doesn’t have a strong digital presence, you’re losing business to your competitors.


Why should I hire a professional company when I can do it myself?

While it is possible to go it alone and carry out your own digital marketing campaign, it’s extremely difficult and time consuming for the average person. A professional company such as YanksonSocial has years of experience and knowledge on the latest digital marketing techniques. We know what works and, most importantly, what doesn’t work when it comes to marketing a business online.

Hiring a professional frees up time that you can spend on the day to day operations of your business, while we work behinds the scenes to help you generate a significant higher number of new leads and customers.


Will it take a long time to see results?

The time it takes to see results will be determined by a number of factors, such as where your business stands right now, the specific techniques used in your strategy, and your end goal. Some businesses see results within a matter of days, for others it takes months.


Which online marketing methods will you be using for my business?

We use a wide range of online marketing strategies. The ones we use for your business will depend upon your requirements. We offer a FREE consultation where we’ll determine your needs and then we’ll put together an online marketing strategy to suit it. Whether that’s content marketing and a social media marketing campaign, or helping you to get the most out of paid search marketing.


Is online marketing and SEO the same thing?

Online marketing encompasses a wide variety of strategies, but one of the most common types is SEO. Short for Search Engine Optimization, its goal is to ensure search engines can find you by making sure your website and other digital properties are optimized with the right keyword terms and other optimization features.


How much will it cost?

As we tailor our services to meet the needs of each company, the costs can vary significantly. During your free consultation, we’ll do a thorough analysis of where you stand right now and what you hope to achieve. Then, we’ll provide a quote so you know exactly what to expect before we work together.


What is Mobile Marketing?

Mobile marketing is often most commonly associated with mobile website optimization. However, while it does certainly involve making sure your business website is compatible to be viewed on mobile devices, there is a lot more to it than that.

For instance, sending promotional text messages to mobile subscribers and developing your own mobile apps are other areas of mobile marketing that every business should consider.


I can see my website on my phone so doesn’t that mean that it is already mobile-friendly?

Not necessarily. Unless your site has been especially designed for mobile device, users will have a very difficult time navigating your site. In other words, they will be met with a frustrating browsing experience that could send them away immediately. A truly mobile-friendly or mobile responsive site is one that has the necessary programming and features that allow your website to load quickly and show up without any glitches on mobile devices.


What are SMS keywords?

In marketing, keywords are most commonly used to enable search engines to find content. SMS keywords are slightly different in the fact that they are used to allow people to opt in to receive text messages.

SMS is short for “Short Message Service” and is the founding technology behind text messages.

An SMS keyword is basically a word that is tied to your business that a mobile user can text to automatically join (or opt-in to) your mobile list.


Can recipients opt out of future messages?

Yes. We always allow recipients to opt out of any future messages. We understand that promotional texts without opt out options can be reported as spam and this would obviously damage your reputation. We will never send messages to any contact who opts out of the service.


How much does a mobile marketing campaign cost?

You will need to contact us to establish an accurate cost. This is because our mobile marketing service is tailored to each business. So the costs will depend upon the exact services you require. However, mobile marketing is one of the least expensive forms of marketing business can use to reach their target audience, increase traffic, and convert leads into sales.


How much will I profit with a mobile marketing campaign?

Your return on investment will depend on various factors. But anytime you remove barriers between your business and your target audience, the results can only improve. As mobile usage continues to increase, you will actually miss out on revenue if you are not tapping into this market and your competitors are.


What is Local Search Engine Optimization?

Local Search Engine Optimization has significantly grown in popularity over the past decade. This is largely down to the increased use of electronic devices to find local businesses online. Local SEO is a complex, yet necessary process that ensures people in your area can find you online.

It involves a range of methods and techniques which help search engines find and rank you, such as keyword optimization, on-page optimization, link building, citation building, content marketing, and much more.


Do I need local SEO?

No matter what industry you work in or where you are located, it is highly likely that you need local SEO if your goal is to attract local consumers. If you’re a small business, largely operating offline, local SEO can assure that you’re bringing in as much local business as possible.


Isn’t it something I could do myself?

It isn’t impossible to do local Search Engine Optimization yourself. However, it is extremely difficult. There are so many things that you need to do if you want to make sure you rank highly in local results. Not to mention the time it takes to do your research, implement techniques, monitor progress, and maintain your strategy. There are also a lot of mistakes you can make if you’re inexperienced in this type of marketing, which could actually stall your efforts all together.


How quickly will I see results?

This really does vary. Many businesses we have worked with have seen results within a few days. Others have seen results in weeks, whereas some have seen more long-term benefits over a period of months. The speed of your results will depend upon how competitive your industry is and the level of local SEO required.


Can you get me to the #1 spot on Google?

Unfortunately, it isn’t possible for us, or any other Local Search Engine Optimized services to guarantee the number one spot on Google. The leading search engine has even issued a statement telling businesses to be aware of any company claiming they can guarantee the number one spot.

What we can guarantee is that your rankings will improve significantly. We have years of experience and have helped hundreds of different companies improve their rankings.


How much will it cost me?

As we offer a range of local SEO services, the cost will depend upon your company’s needs. It’s impossible to give a price without first discussing your needs and getting a feel for the type of business you run. We customize our service for each of our clients rather than offering set-cost standard packages.


Will my leads be 100% for my business only?

Yes, your leads will be completely unique for your business. Once we understand the nature of the business and the type of customers you’re looking for, we seek out these specific leads for you and they will not be sold to any other company.


What industries do you supply leads for?

We supply leads for a wide range of industries and are not limited to one particular sector. So whether you’re a dentist looking for new patients or an attorney looking for new clients, we can generate leads that fit your requirements.


How do you find my leads?

Our expert team find leads from a variety of sources. We also create websites and other online properties that capture the contact information of those who might be interested in your products or services.


Will you be contacting the leads found?

We do contact each lead just to verify that they are interested in your business.


Do you offer a continuous service?

Yes. We offer both one-off leads and a continuous service. You can use our lead generation services for as long as you need to. Want to cancel after a month or two? No problem! We’re here for as long as you need us. You choose how often you receive fresh new leads.


How do I know your leads are reliable?

We guarantee our leads are reliable by carrying out a qualification check. We have a set range of criteria that each lead needs to meet in order to make it onto the list. If they don’t meet everything we’ve asked for, we reject them. So when you get your leads, you know they are people we have contacted for you and they are ready to find out more.

You will never be given a lead that hasn’t expressed an interest in what you’re offering. Our reputation has been built on ensuring we only provide reliable, valuable contacts to our clients.


How much do your leads cost?

Our fees are strictly based on the needs of our clients. So there is no one-size-fits-all pricing strategy. We will work closely with you to determine how many leads you need and how often you need them. Once we’ve established that, we will create a pricing plan specifically for your business.


What exactly is an email marketing plan?

An email marketing plan is put together to help achieve your marketing goals. It takes into account the types of marketing emails you need to create and how often you need to send them out. It is also more commonly referred to as an email marketing campaign.

There are different types of email marketing campaigns. From welcome campaigns to promotional campaigns; it is important to establish which types of emails will be used and on which occasions.

When you hire us, we’ll help you come up with a complete email marketing plan that best fits your needs.


Just how effective can email marketing be?

If you’ve been sending emails for a long time without any results, your faith in them is likely non-existent. However, when done correctly, you’ll be surprised just how effective email marketing can be.

We have helped hundreds of businesses in various sectors grow their businesses using this tried and true marketing strategy. Due to the fact that it significantly boosts sales, keeps existing customers coming back for more, and drives a lot of website traffic, email marketing isn’t going away anytime soon.

In fact, out of all of the different marketing methods out there, email marketing holds one of the highest levels of potential.


Do you provide a customer list?

Yes! If you need help building an email subscriber list, we will help you create your list-building funnel from scratch.


How often should I be sending emails?

You will find a lot of contradictory information online about how often you should send marketing emails. Send too many and you will be penalized for spam, send too little and you’ll see very few results. It all boils down to your TYPE of business – but at least one email per week is good for most.


What days should I send my emails?

Statistics show that marketing emails are more effective when sent out mid-week. Tuesdays, Wednesdays and Thursdays seem to attract a much higher open and click-through rate. There’s even evidence to suggest that sending the emails out early in the morning or just before close of business generates the best results.

Of course, the best way to establish which days and times work best for your business is to monitor your results. We supply an analysis of results each month. We advise you to really look at these monthly reports to establish whether improvements can be made.


How much will it cost?

Due to the varied nature of email marketing, it is impossible to give a set figure for how much it will cost. We will discuss your specific requirements including the nature of the emails you require and how frequently you want them to be created. We offer a completely unique service which is tailored to suit each client. Once we have discussed your needs, we will give you a free, no obligations quote.


What is content marketing?

Content marketing involves the creation and publishing of content that is both valuable and relevant to your target market. This content in turn helps to convert people into customers.

Content creation and content marketing are often associated with website content. However, it can relate to any form of digital content including blogging, videos, images, and social media posts.


Will I have to come up with topics?

We understand that coming up with new topics and ideas for content can be difficult. If you’re struggling or if you simply don’t have the time, we will be happy to come up with relevant, timely topics for you. We have extensive knowledge in a wide range of sectors and know how to create content that accurately speaks to your audience.


Will I own the copyright to the content?

We understand that coming up with new topics and ideas for content can be difficult. If you’re struggling or if you simply don’t have the time, we will be happy to come up with relevant, timely topics for you. We have extensive knowledge in a wide range of sectors and know how to create content that accurately speaks to your audience.


Can I request changes?

Our top priority is to ensure each of our clients are 100% happy with the service received. Therefore, if for any reason you aren’t happy with the content we will make the necessary revisions until you are. It is very uncommon for our clients to request changes due to our strict editing process. However, we are certainly open to any requests for revisions and will always ensure you are completely satisfied with the final copy.


Is the content created 100% original?

Yes. Our expert team create each piece of content from scratch. We will never copy and paste and it is guaranteed that all content will be 100% unique. YanksonSocial will also never repost, duplicate or sell the content to any third party. We take pride in offering a fully unique service.


Can I use my own keywords?

Yes. If you have any specific keywords you would like us to include in the content, just let us know. Alternatively, we can work with you to discover which keywords would best fit your content and which are likely to get the best results. You are in complete control over how you want the content to look. So we welcome any keyword lists. We also recommend using high-tail keywords for best results. Not sure what they are? Don’t worry, our experts are here to help!


How much will it cost?

The cost will depend upon how much content you need, as well as the nature of the content. Before you hire us we give a free, no obligation quotation after discussing your requirements. There will never be any unexpected costs added on. If for any reason the cost changes, for example if the scope of the job changes, we will discuss this with you before continuing.


What is Pay-Per-Click (PPC) Advertising?

PPC is an advertising method that is focused on driving more traffic to your website – or directly increasing phone calls or foot traffic. If a local customer performs a search and sees your ad, you only pay if they click on your ad (hence the term pay-per-click).


What are the Benefits of PPC Ads?

Getting your business to show on page of the search results can be extremely difficult using organic methods, such as search engine optimization. With PPC, your ad shows up front and center for people who are actively searching for what you offer.

  • Increases website traffic, phone calls, and foot traffic

  • Ability to set a budget and promotes cost control

  • Flexibility to refine campaigns along the way

  • Provides insight to consumer buying behaviour

  • Allows you to target based on geographical location

  • … and much more


What is Google AdWords?

AdWords is a PPC advertising platform created by Google. Businesses of all sizes use it to promote their products and services to potential customers who perform searches on Google using their desktop computers, mobile devices, and laptops.


How Does Google AdWords Work?

  1. Advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results.

  2. People use keywords (search terms) to search for specific products and services.

  3. Your ad appears in the search results if the keywords you’ve selected matches the terms they used.

  4. They click on your ad and are taken directly to your website. There are also options where you can have your phone number appear on your ad so they can contact you immediately.


How Do I Choose the Right Keywords?

Simply speaking, you have to do proper keyword research to see what type of keyword phrases your potential customers are using. You can start by brainstorming various phrases and words related to your industry (including your city and state to attract LOCAL consumers). Once you have this base list of keywords, you can use various tools and methods to fine-tune your keyword list to ensure you are choosing the best ones.


Can I Pay More to Have My Ads Show Up Higher in the Results?

Unfortunately, this is not an option. Google has a formula in place to determine which ads will rank for each keyword, which include factors such as cost-per-click and quality score. When all is said and done, there’s no way to simply pay for higher placement as Google wants to make sure that ads are highly relevant to the specific search terms entered.


Does AdWords Show Up for Mobile Users?

Yes, by default, your ads will show up for mobile users. Therefore, you should make sure that your website is mobile-friendly because if not, users will be met with a slow-loading, scrambled website once they click on your ad -which will result in them leaving immediately and costing you money for the wasted click.


Is AdWords a Good Fit for My Business?

AdWords can be effective for just about any business no matter how large or small. If you need to connect with local consumers who are scouring the web for local products and services, AdWords can send you a lot of fresh leads. The only type of business that would not benefit from this platform is one whose prospects would not search for their type of product or service online.


How Will I Know if AdWords is Working for My Business?

The best way to accomplish this is to use conversion tracking software. This allows you to link outcomes to various ads to determine exactly how much you’re paying for each conversion.


How Long Does It Take to See Results from AdWords?

This depends on a lot of different factors and could take weeks of monitoring and tracking to fine-tune. However, working with a professional will cut down on the time it takes for you to get results immensely.


What Other PPPC Advertising Platforms Are Out There?

There are many different ones, such as Bing, Yahoo, and even social media sites such as Facebook have PPC. While there are many different online PPC options available, Google is the most popular as it has most of the online search market share.


Can’t I Run My Own AdWords and PPC Campaigns?

Yes, of course you can. However, just like many other online marketing services, PPC takes a lot of skill, time, and experience in order to get it right. In fact, making just one simple mistake in your campaigns can cost you a lot of money with nothing to show for it. This is why most businesses choose to hire a professional – it’s worth the investment and is most likely to help you get results.


How Much Does Your Service Cost?

This all depends on your specific situation. Get in touch with us and we’ll provide you with a no-cost consultation so we can learn more about your business.


What are Facebook Ads?

Facebook Ads are digital ads that are displayed to extremely targeted users on the platform. The end goal is to get more “Likes” to your Facebook page, send more traffic to your website, or any other action you want users to take when they see your ads.


How Do Facebook Ads Work?

As an advertiser on Facebook, you take part in their ad auction. You choose the budget and the amount you want to spend on your ad. Then you choose a bid amount, which is what you’re willing to pay to have customers see your ad and take action. Facebook allows you to get very specific about who you want to see your ads. You have a lot of different targeting options such as: age, gender, geographic area, language, education, ethnicity, generation, interests, behavioural specifics, connections, and much more. This filtering process will ensure that your ads are only shown to those who would be most interested in your product or service.


Where Do My Ads Show Up?

Based on the user’s profile, Facebook ads will appear in News Feed on desktop, News Feed on mobile, and in the right column of Facebook on desktop.


What are the Benefits of Facebook Ads?

Getting attention for your business on Facebook can be extremely difficult due to the enormous amount of activities and distractions on this popular platform. Creating Facebook Ads will help your business show up front and center for people who may be interested in what you have to offer. So ultimately, they:

  • Provide instant eyes on your offers and announcements

  • Increase “Likes” on your page

  • Boost brand awarenesse

  • Allow quick lead generation & solid customer retention

  • Increase website traffic, phone calls, and foot traffic

  • Are a very cost-effective way to drive more sales

  • Are very flexible and can be tweaked at any time to improve effectiveness


Do Facebook Ads Really Work?

When properly set up and targeted, Facebook Ads do work and can be extremely effective in getting more solid leads and customers. As long as you can control your budget and target appropriately, Facebook Ads can work wonders for increasing sales and revenue.


Are Facebook Ads a Good Fit for My Business?

If your target audience is spending time on Facebook, the answer is “yes.” It is a great way to connect with your true target audience.


Do I Need to Have a Facebook Page to Advertise On Facebook?

You are no longer required to have a Facebook page to run Facebook ads. However, we encourage that you do if you want to get the most benefits from your campaigns. For instance, without a Facebook page, your ads will only show in the right sidebar, you can only use a single image as your ad format, and you can only send people to your website.


Do Facebook Ads Show Up for Mobile Users?

Yes, you can set up mobile-specific ads. Just make sure that your website is mobile-friendly if your ad is directing traffic there, because if not, users will be met with a slow-loading, scrambled website once they click on your ad. Since millions of Facebook users log on daily from their mobile devices, we recommend that you market to this massive audience.


How Long Does It Take to See Results from My Facebook Ads?

This depends on a lot of different factors and could take weeks of monitoring and tracking to fine-tune. However, working with a professional will cut down on the time it takes for you to get results immensely.


Can’t I Run My Own Facebook Ad Campaigns?

Yes, of course you can. However, just like many other online marketing services, Facebook Ads takes a lot of skill, time, and experience in order to get it right. In fact, making just one simple mistake in your campaigns can cost you a lot of money with nothing to show for it. This is why most businesses choose to hire an experienced marketer to handle it – it’s worth the investment and is most likely to help you get results.


What are the Budgeting Options for Facebook Ads?

First, you have to determine how much you want to spend. Then, you have to decide whether you want a daily or lifetime budget. The daily budget sets a specific amount that will be spent for each day your ad runs. The lifetime budget allows you to set a monetary amount, but it’s not based on any given day. You can also choose to run your ads continuously or set a start and end date.


What is a Good Budget to Spend on Facebook Ads?

This depends on your overall specific goals for each campaign, as well as the audience you are targeting. For instance, if you’re targeting a broad audience nationwide, your budget would be a lot more than if you’re targeting a small audience in a specific local town. However, after doing some initial ad tests, you will quickly figure out how much you will need to invest to get the results you desire. Even if your budget is small, Facebook Ads can help you attract new business.


How Much Does Your Service Cost?

This all depends on your specific situation. Get in touch with us and we’ll provide you with a no-cost consultation so we can learn more about your business.


How Can I Track My ROI with Facebook Ads?

Facebook’s conversion tracking code can be used to measure the effectiveness of your ad campaigns and give you an idea of your return on investment. It looks at the actions of people who clicked on your ads and provides reports on the actions taken by those website visitors. You can also use other tracking tools such as Google Analytics and others to get a full assessment of your efforts.


Do you have some other unanswered questions about our services?

 

Contact us today and we would be happy to speak with you!